The Indochine with Gaurika Boutique

SINGAPORE—March 18, 2010—Indochine with Gaurika will open its first retail boutique in Singapore’s Leisure Park, Kallang on March 25, 2010. The Indochine with Gaurika boutique featuring its signature rawsilk look and open shop plan, will provide an exciting shopping experience at the new East Coast riverside hub.

Indochine with Gaurika is a concept boutique carrying a range of fusion-ethnic clothing that can be worn by the modern woman. It differentiates itself from other Indian boutiques with its affordable yet exclusive and vibrant fashionwear. The home-grown label merges the rich and traditional designs of India with the designs of South East Asian nations and blends these with the modern concepts of the Western world for the culturally diverse woman. This is especially relevant  in a city that embodies that very concept of globalism—Singapore. “I could not have found a city more perfect to make the home of Indochine with Gaurika,” shared founder Gaurika Miglani.


“We wanted to be the first Indian Designer Boutique in the East Coast of Singapore and Leisure Park was an obvious choice,” she added. Back with a vengeance, Singapore’s brand new Mega-Entertainment Centre, Leisure Park Kallang, houses the largest variety of entertainment choices all under one roof and a wide range of fashionable lifestyle retail shops to pamper your senses and fulfill your every need. Flanked by dramatic glass and metal pod structures, it’s striking and colourful architectural façade hints at the dynamic activities on offer within the building. Housed in this vibrant mall, and with the MRT coming up right at the doorstep, Gaurika says “we think the Leisure Park is going to be a favorite destination for Singaporeans and people around the region, and we are thrilled be their only Asian styled clothing store.”

 

The new store will offer its customers a wide range of fusion-ethnic clothing for women. Retailing for the last two years through exhibitions and fairs, Indochine with Gaurika has an established regular clientele who will not have to wait to shop for her much sought after designs. “We will retain our usp of creating small collections of new designs every month to retain exclusivity. One of the problems in a small place like Singapore is that everybody could end up wearing similar outfits.” She works with craftsmen or Karigars as they are called in India, who have been trained for generations in this line. This exclusivity is an important factor, as it also means that there is a constant flow of new designs and looks, which in turn means that changing fashion trends are easily incorporated and a truly relevant range of clothing is on offer at all times.

In keeping with its contemporary image, the store will also carry fashion jewelry adorned with semi-precious stones and pearls, 925 sterling silver, brass, and 22k gold plating. The avant-garde designs will appeal to the trendy & modern woman who is looking to make a personal statement. Both wearable and affordable, the jewellery is unique, hand crafted designed and produced in-house.

Gaurika Miglani migrated to Singapore from India two decades ago, and in between looking after her home with her Singapore Airlines husband and their two sons, she found the time to establish a connection to the Asian Art scene through her annual Art exhibitions in India. Showcasing the works of several Vietnamese artists who have lived through the dramatic changes that have swept over their country in recent history, whose works are filled with references to Buddhism, ancestral altars, animals of the zodiac, village landscapes, mythical heroes and abstract compositions, Gaurika is very passionate when speaking of her desire to expose this wonderful art to the people of her Punjabi birthplace and is committed in doing her part in promoting international art. An accomplished Kathak dancer who trained under Pandit Giridhar Prasad, her own creative juices found a permanent outlet when she dabbled in designing ethnic Indian clothes as a hobby, and she has never looked back since.

“Indochine with Gaurika is a relatively new brand, but it is a brand that has a vision. For every vision there has to be a beginning,” said Miglani, as she plans the new range for the store opening this March. The pret-a-porter collection at Indochine with Gaurika is housed along with an exclusive haute couture range. With its chic and stylish collection, the boutique is open from 25 March 2010.

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